BEHIND THE WORDS
website copywriter, content strategist and collector of moments.
"Loren, you’re an absolute genius.
The copy you created is perfect and I couldn’t be more grateful.
Thank you, thank you!" ​
SAM SPARKS, LUXURY WEDDING PHOTOGRAPHER
Meet Loren
A copywriter for lifestyle brands and creative entrepreneurs. From wellness to design and hospitality, Loren has collaborated with businesses all over the world to find the words that reflect a brand’s soul, making every sentence feels as intentional as the products or experiences on offer.
Words for people who find the beauty in the everyday.
If you’d asked me a few years ago what I thought a career as a writer would look like, I would have painted a picture of a perfect day: raiding flea markets for old treasures before sitting in a sun-dappled piazza, pensively putting thoughts to paper with one hand and an afternoon Aperol in the other. But these days, as a copywriter for innovative yet intentional lifestyle brands, my reality looks a bit different.
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You’re more likely to find me at the kitchen table, balancing snack requests, school runs, and copious amounts of coffee, while writing website copy and online content that’s built to connect. Yet, at its core, the essence remains the same. Whether I’m wandering through Mediterranean markets (admittedly, mostly in my head these days) or navigating everyday moments, I’ve learned that beauty lies in simplicity and connection.​​
Cartagena, Colombia
cartagena, Colombia
Thessoloniki, Greece
I’m still drawn to the same things - handwritten notes, lost-then-found postcards, the tangible emotion of a photograph, the way light falls on a well-designed interior or catches the irresistible texture of a letterpress stationery suite - these small details reflect the thoughtful curation that’s at the heart of lifestyle brands. To me, words are no different - they hold the power to transform, to connect and to turn a beautifully designed product or experience into something unforgettable.
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As a website copywriter for lifestyle brands, I believe that words should do more than just fill a page. They should evoke emotion, transport you somewhere and linger long after they’re read. Whether it's the intimate charm of a boutique hotel or the carefully styled elegance of a luxury wedding, there’s a story behind every detail. These moments of shared culture and design are what I aim to capture with every project.
Lisbon, Portugal
"If you're looking for a talented, intuitive copywriter, look no further."
LUCY DRACOTT
"Her intuition and creativity are unmatched and she always goes above and beyond to deliver exceptional results. I can't imagine my business without her incredible support."
KAMILA NOWAK
I understand the challenges that running a business - it can feel like you’re spinning plates. You know what you’re great at and for everything else, you need someone who just gets it. That’s where I come in. My role isn’t just to write nice-sounding words; it’s to tell the story behind your brand - the moments that make your audience feel a part of something bigger. Because in the end, it’s not just about creating content that looks good, it’s about making it meaningful.
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It’s like those sun-faded postcards, hand-written in an exotic language I can never resist taking home.
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Long after they’ve been sent, they still carry the story of where they’ve been.
“Culture is the invisible thread that ties us to tradition, yet invites us to redefine the present.​
It’s in the rituals we cherish, the stories we pass on, and the moments we create together.”
L . O
​From intentional hoteliers showcasing immersive experiences, wellness retreats seeking a website refresh, inclusive skincare brands in search of a story and all the joy in-between, I’ve had the pleasure of working with clients who quite simply, love what they do - and who understand that behind every brand, there’s a story worth telling.